Thursday, March 27, 2014

Google Keyword Tool: For Organic SEO - Don't Make Negative SEO a BIG DEAL!

Seo Consultant - Adrian Boro

SEO consultant - Adrian Boro.

It is with sound knowledge in web development and a perfect mastery of HTML code that we offer you the best chance to succeed quickly your SEO strategy! Technological choices, concrete solutions: our expertise of experienced SEO architects is at the service of your visibility on Google and social networks.

Targeted traffic: Inbound Marketing solution

Your approach in digital strategy is the best possible: choosing SEO Organic is a profitable investment! To fly this approach with finesse, we offer SEO consultant or coach of company services adapted to the dimensions of your business. Now we all know that the old google keyword tool got replace by the planner, and these are some basic knowledge needed to avoid negative and bad mistakes.

We can thus help you to choose relevant keywords tendering of targeted traffic, develop your long drags (long tail), initiate the start of a new page, or even refine the positioning of your web pages in line with the target of your site.
Who are we?

We are specialists in the Web marketing and can quickly bring you traffic Internet qualified in relation to your expectations. Both parties are listening to associate two complementary approaches in the service of your project.

A pure technical profile necessary to flatten all the possible options at the level of the technological optimizations on your site: integration of HTML tags and operations boost the possibilities of PHP languages coupled with type MySQL databases. Your content is to the maximum of its capacity to conquer your visitors and to create positive interactions with users.

Profile marketing consultant e-business at best practice communication and selling online. Writing to the ergonomics of navigation, the user experience is decrypted to be in perfect harmony with your real goals and positioning of your site. Your web pages are thus analyzed and studied with you to give the best of them even!
Choose a freelance SEO consultant

It is a very good idea you have there! With a better closeness and unmatched flexibility, our benefits are commensurate with your requirements: reactive and custom. Our skills are made available to your goals quickly. less formalities and charges also much less!

Our search engine optimization service gets best results on the keywords of your choice via a wide range of recommendations and constantly renewed external links to quality resources. You are thus referenced on expressions in line with actual research of Internet users. Dominate the first page of Google in a few weeks! With a well thought-out quality strategy, the effective implementation of our technical recommendations or editorial and a bit of one-time investment, you can quickly obtain good results, more durable they are consistent with your digital identity. In line with the actual research of Internet users and the potential volume of targeted traffic, efforts implemented are used with intelligence, thus avoiding wastage of time.
Development of web sites

A flagship of our interactive agency activity: the creation of powerful and intuitive websites. All types of sites, all constraints, we study and advise you on all your desires to give them a practical reality. We can also support a project developed in Responsive Web Design for better accessibility on mobile devices like tablets or smartphones.
Quick reference
Having a website is nothing if it is not known from net surfers. Only a volume of traffic can provide a good return for your e-commerce project. Opt for SEO as your business strategy brings you a free and sustainable traffic: it is an investment for the future.
First page Google

We have implemented a service tailored to your objectives coupled with a guarantee of results from 6 months of optimized backlinking... Because we love your challenges!

The mission of the SEO consultant is structured in three essential areas of work to optimize your presence on the web. This proven methodology provides the complete range of possible actions for SEO: it identifies factors punitive and levers to operate to optimize your visibility on the current state of your website and its main pages.

Each of these steps are completely severable: however we recommend that you follow the following diagram:
Course for a visibility strategy

  • Technical audit: identify the level of optimization
  • Strategic analysis of the semantic relevance
  • Rapid analysis of the notoriety of the site on social networks
  • Establishment of a progressive backlinking campaign phase

First step: a detailed audit that puts the focus on the strengths and weaknesses of the site to promote. A point is then written on the current state of the project and the advancements: through a phase of advice's recommendations are established to the client. This is to identify the factors that penalize your web site and to provide a technical solution to each specific problem. The way the HTML is generated or the general architecture of the distribution of links on your pages are analyzed. An exhaustive list of the points to change or improve you is then given: this technical audit is intended to optimize the accessibility of your web pages to the search engines like Google.

Although recommended, this benefit is an integral part of the service provided by SEO consultant: study and specifically analyze a site and its problems. It is therefore quite possible to run a SEO campaign without going through this phase of optimization.

Once the technical proposals and editorial of the phase of consulting adopted, step of SEO or netlinking can then start. Depending on your goals and the key words you are targeting, we can here also bring you tips and suggestions for a better return on investment.
A SEO adapted to your needs

In some questions, we offer you an SEO campaign for a spot on the first page of Google France for your web site. A few weeks are sufficient to start a visibility success strategy!

We have an approach of SEO and SEO techniques inspired by the web development. Because the total control of web pages is the key to success to propel them optimally.

And as we have a technological approach of our discipline, we can also make the necessary changes to your web pages via our web development services. We also urge you to take the advice of the Technical Director of your website to engage these optimization work. In the same vein, we can provide practical recommendations to your community manager to optimize your brand-related publications.
A SEO contextualised, so more efficient
SEO support
Available and on constant standby, Simon Tripnaux can answer all your questions by email and detail points that you seem complicated to understand. Actions can be followed with simple tools for a clear vision of the situation.

By definition, an expert SEO's business will bring his knowledge to enhance the content of existing web pages, take a new look on the real added value of the project, analyze the popularity of the site target in its competitive environment as cultural. Its tasks are both in an audit situation and the adaptation of the recommendations to the realities of the company: make the link between the skills internally, external service providers and policy makers, for example.

A strong web culture focused on results, that is what we propose major accounts as at the SOHO / SME of all sizes. SEO geocoding, in a defined territory or for one-time transactions thus makes perfect sense in the context of optimization of resources. There is no need to position a website on market places in which a client can not operate: visitors to Lyon are not a potential target for the craftsman or the architect of the Paris region, in most cases.
Custom web solutions

The Internet can bring great services to your business and improve your profitability. We bring you customized solutions quickly online and adapted to your needs. With or without specification, we can accompany you to clarify your needs.

Look for a webagency in touch with their google keyword tool skills in the past, and relevant know how with the new planner, so they know the difference between organic and paid, plus broad and exact match keywords.

With more than a million unique visitors on all our sites, our web agency is an editor recognized in the French landscape. We are in the heart of the web and its actors as well as in harmony with rural surroundings of very high quality. Because Internet connects worlds, and we are the proof by example!

A web agency focused on your actual expectations with results!

Friday, March 7, 2014

Negative Seo: Five Dollar Marketing

Negative Seo services: Fiverr Seo gigs that work!

So I have yet to meet one person who simply had an idea to launch a site, spent 5$ on online marketing and had attracted an amazingly qualified and demographically targeted audience or web traffic if you will. But hey, I may be wrong. Most website owners, though it be for a business or a product, have it in their nature to pay the least and get the most results, something some call the most effective and scalable return in investment (ROI). Well for your invested effort, time or money to be most optimally used, you need everything to be measurable, somewhat predictable and preferably scalable to a greater level. Wow! Ain't that the most fine-dine way to say: you get what you pay for?!

Well what do you think that you will learn in marketing school that you think will give you an edge in your marketing career, which you can use in the real life. Or rather the web world. Yes.. That was kind of a question. My answer is: not much can be achieved without your nature to think outside of the box. Be creative, guerilla marketing style like a real goon, and here comes the negative Seo idea. I like to call it my five dollar marketing.

So what you do is take calculated risks. Start 3 similar free blogs, similar articles in each wih similar keyword densities, but if one becomes successful, make sure real people get real unique amazing content. Like the Disney Pixar movie Robots: see a need, fill a need. Find 2 amazing blogs or websites that are in the same market or niche. Go to fiverr, pick5 gigs for your Seo campaign, order 1 per site, with the best and long tail keyword for your three new blogs, and pick competitive and hard to rank for short tail (if that's even a thing) for the two really known blogs, but also include the name of your new blogs as anchor texts to those well established ones.

Thursday, March 6, 2014

SEMRush Review: Free Keyword Tool

SEMRush being one of the best search engine optimization companies online.

I never had the opportunity to test this SEMRush keyword tool before, and yet the tool brings real added value to both SEO and SEM. Here is therefore a complete test of the tool, with a bonus a promo code for two weeks free!

What is SEMRush?

SEMRush is an analysis tool that allows to retrieve information related to key words, competitors and traffic volumes. This can be used both for SEO analysis and for sponsored links.

For each keyword, for example can retrieve:

related keywords
the volume of traffic
cost per click
the evolution of the key word
Adwords ads
growth trends

How to use SEMRush?

The tool is divided into several separate parts. Be aware that for each item presented in this article, you can have full of each data for each site or competitive retail. In other words, it is excellent to find new ideas of content, ads or keywords.

Another plus, all tables are exportable in CSV for Excel.

SEMRush and competition

The first large part is analyzing other sites in your industry. On the home page, click 'See Your Competitors' in the slider to access the page of tendency of the areas.
SemRush Slider

Navigate to the trends in the areas

Here, you can learn the different areas you want to analyze in the graph. Thus, you will be able to compare:

the estimated traffic volume
the number of key words on which stand out the various sites
estimated traffic acquisition cost
data on paid advertisements

And here is an example:
Comparison of several domains with SEMRush

Comparison of several domains with SEMRush

This first analysis gives an idea of the size of competitors order.

The tool then make a specific analysis on a field, or your, or that of your competitors. In the search engine, enter the site you want to analyze. In this article, I will take as an example the site Clubic. The first page gives you quick access to the main information of the site. What will be interesting, it is the left menu in which you can have the detail of every aspect.

Organic Keywords

SEMRush provides us with the keyword list on which the analyzed site is positioned. For each expression, we have access to:

the position of the site for the keyword
the volume of traffic (and its share in the total traffic of the site)
the CPC
the URL referenced
the number of results for that keyword
the evolution of this keyword

Natural key words and competition with SEMRush

Key words natural and competition

Ads Keywords

The second report gives us exactly the same information, but this time on the keyword (s) on which the site uses a system of sponsored links.
Paid keywords and competition with SEMRush

Paid keywords and competition

Organic Competitors

For the analyzed site, this new menu list the main competitors, by number of keywords in common. For each, SEMRush provides the following information:

the number of common expressions
the number of keywords than the competitor site positioned in 2 pages of results
traffic estimated
the number of keyword (s) on which the site bids

SEMRush: List of competitors in SEO

List of competitors in SEO

Ads Competitors

As its name suggests, SEMRush done same here with competitors that are positioned on key words common in SEM. You will then have:

the list of competing sites
the number of key words in common
key words on which they bid
traffic and the estimated cost of ads
SEO keywords on which they are positioned

SEMRush: list of competitors in SEM

List of competitors in SEM

Ads text

SEMRush will list then all ads of the target site, what give you ideas of ads, content or keywords in SEM and SEO
The domain announcements

The domain announcements

Potential Ads Buyer and Sellers

These two menus are then all the sites to create ads that appear on your site, and sites that could conversely show ads.

Backlinks and Adsense report

It comes to the two most recent reports. One deals with links pointing to your site, one of the Adsense ads. Unfortunately, data are relatively little reliable and complete for the moment. It is better to turn to the specific tools to handle this type of data.

For any competition analysis, I recommend the following video which provides in English some of the aspects I have just to explain:
SEMRush, SEO and SEM

All previous menus have given us already valuable information about your site and your competitors. Theoretically, at this point, you have already recovered quite a bit of information for your future content, ads and keywords to target. SEMRush then allows an analysis centered on a keyword or phrase.

Main Keyword Report

The first page of analysis gives you the main information on the targeted keyword:

the level of competition in SEM
The volume of queries on this keyword (exact search)
The number of results
The evolution of the keyword

The domain announcements

The basic information about the keyword

Then, the second table lists any query that includes the keyword that you are targeting, all to find new relevant expressions.
SEMRUsh Phrase Match Report

SEMRush list expressions that include the keyword

The third table lists key words relative and close to the theme
SEMRush list close expressions of the keyword

The tool list close expressions of the keyword

Finally, SEMRush gives you the first 20 sites positioned on the query.
20 first page positioned on the keyword list

20 first page positioned on the keyword list

And here is a video that shows you everything:
SEMRush defects

Any tool is not perfect. SEMRush is an excellent service but has some shortcomings. Include for example:

Adsense and Backlinks reports that are not relevant for the french market
a lack of information for some queries FR long drags

SEMRush is going to have the same deficiencies as any SEO tool: the size of the database. At this level, SEMRush is not so bad but you will always have a mismatch between the advertised and actual figures (as does also the tool of keywords in Adwords for example...).
SEmRush Pro or free

Like any tool also good quality, the free version is limited and will give you access to a very small fraction of the data you want to analyze.

The professional version allows you to access the tool API, to 3000 queries per day with 10000 results requested for each report.
SEMRush rates

SEMRush rates

Now, I urge you to try the tool, especially since Seo Keyword Planner offers two free weeks to thoroughly test the tool with code:

Free SEMRush for 2 weeks

Get your free SEMRush keyword tool for 2 weeks. You can directly access the right tool here: SEMRush