Thursday, May 22, 2014

How To Use Keyword Planner For Seo: Ultimate Guide, Reviews, Tools and Sources with Links

Hey everyone. So this is going to be a curated source of very insightful articles that will surely help you out as it helped me out in my ventures when creating niche sites for yourself or clients. Feel free, in the comments section, to post your links to wise articles, sources, reviews and tools of what helps you rank sites that add real value to this community.

Without further delay, here is:

How to use the keyword tool for search engine optimization.

Is Reading Grade Level a Google Factor?

It may come as a surprise to any seo guru on what you can learn when exploring this question. I personally was ignorant about it. Among many factors and algorithms that are already overwhelming to keep up with to try and know what influences page rank and or search engine result position of a site, I have found this amazing study by 2ndhive.com's wertwert (his user name on disqus.com), and he says as quoted:
"Personally, I think the readability algorithm is flawed because it is based on the notion that words with fewer syllables are more readable. But if we went to a 5th grade class and asked the students to define “cartoon” and “cherub” I know which one they will get wrong more often and they are both two syllable words. The algorithm does not account for how commonly words are used. Also if you went back 150 years the results of my example would probably be reversed." - source: http://2ndhive.com/is-content-reading-grade-level-a-google-factor/
I have also found this article super useful with a list of over 204 google ranking factors. It will surely help you start having an actionable plan and strategy to improve the ranking of your websites and let me tell you, that it ain't the classic backlinks-and-lots-of-original-unique-content-because-content-is-king kinda crap. I love how +Brian Dean eloquently simplifies otherwise complex notions in his curated ranking factors article on backlinko.com. Here's a snippet of what I found super useful in my research about relevancy signals:

"2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.

13. Keyword in Description Tag: Another relevancy signal. Not especially important now, but still makes a difference.

14. Keyword Appears in H1 Tag: H1 tags are a “second title tag” that sends another relevancy signal to Google, according to results from this correlation study by http://cbutterworth.com/do-h1-tags-still-help-seo/:

Do H1 tags help SEO rankings
photo sourece: http://backlinko.com/wp-content/uploads/2013/01/h1_ranking_study.png

15. Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than any other likely acts as a relevancy signal.

19. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.

24. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.

28. Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.

29. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. SEOMoz’s panel agrees:

H2 tags for seo ranking
photo source: http://backlinko.com/wp-content/uploads/2013/01/h2tag_image_seomoz.png

32. Outbound Link Theme: According to SEOMoz in http://www.seomoz.org/blog/external-linking-good-for-seo-whiteboard-friday, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

49. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category.

50. WordPress Tags: Tags are WordPress-specific relevancy signal.  According to Yoast.com in their article on http://yoast.com/articles/wordpress-seo/#tag-optimizatio:

    “The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other”
" - source, and much more information : http://backlinko.com/google-ranking-factors  
+Navneet Kaushal mainly from business2community.com shares the latest google keyword planner updates station multiple amazing additions to our favorite free keyword research tool, saying:

"
  • Breakdowns by Device and Location: Data is presented in the form of a visual graph to allow advertisers understand the expected contribution from all devices. Get a breakdown of volume estimates by each device and different geo-targeting options.
  • Comparing Mobile Trends with Other Devices: Google is now showing the distribution of mobile vs. desktop searches in Keyword Planner. You can visualize and compare mobile trends with that of other devices. While mobile trends will be displayed in green, the total volume across others devices will be in blue.
  • Compare VS Previous Time Period: You can also perform keyword volume comparisons based on specific time period. These are displayed in a visual graph. If the time period is set from January 2014 to March 2014, Google will compare and display results for October 2013 to December 2013.
  • Visualize Search Volume Trends: Webmasters can now get keyword suggestions and volume estimates within a specific time period. A bar graph showing details on every month will provide a visual of changes over time. You can just move mouse over each bar to view details on each month separately.
"
- Source and more at http://www.business2community.com/marketing/google-updates-adwords-keyword-planner-tool-advertisers-need-know-0861602#lrJitZoFUvVXJvc0.99 about Flexible time periods and Visualizations and Estimates.
Now this will be an ever growing list and guide which I will come back to often once relevant and good information is found. Also, please tell me how you use the keyword planner or other research tool for search engine optimization here below. This is basically, my personal notes and insightful techniques and knowledge that changes and influences how I do create my niche sites and help others rank their business or personal websites. Feel free to have violent allergic reactions, standing ovations or simply add your golden 2 pennies in the comments.

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